Health Communication Strategies via TikTok for the Prevention of Eating Disorders

Patient assistance with severe eating disorders (EDs) is covered in hospital institutions by the specialized service offered. To a lesser extent, these types of pathologies are treated from health prevention, and there hardly any experiences promotion EDs through social networks. The main objective this study was to evaluate effectiveness messages about ED spread on TikTok, particularly those disseminated international hospitals. For this, systematic review scientific literature has been conducted, analytic tools Fanpagekarma analisa.io have used analyse TikTok accounts entities an intentional sample different tiktokers or recovery people who show themselves as valid advisers matter, well their followers, respectively. Among results obtained (due volume lack transparency), strategies participate promote unhealthy habits striking, amount content presented against that opposite effect receivers. This highlights influence affected disorder vulnerable suffer it advocates for communication proposals via network supervised led specialists validate environment prevent such disorders. definition lines action sense shown be necessary appearance slow down growth.